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Most people just don‘t think it‘s worthwhile
communicating with the businesses that they deal with.So you‘ve got to let them
know that you‘re different: that you will listen to what they have to say,
treat their insights seriously and reward them if you find their comments
helpful.
Here‘s how you can get the word out.
1. Start with your staff: Let your staff know that there‘s now
a new way for customers to communicate with you and that they can also use
HelpfulComments to share their ideas with you.Download our sample staff flyer
here
2. Promote your use of HelpfulComments: Customers are so used
to not communicating with businesses, that you have to remind them that you‘re
different at every interaction. Here‘s a list of ideas:
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brochure or sticker at the point of sale
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card or sticky note placed in the bag, with the bill, or on invoices sent
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sticker on the door of your premises
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add ' We reward your HelpfulComments.com' logo to your website
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add ' We reward your HelpfulComments.com' logo to staff name badges
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use shelf wobblers to attract comments about particular products
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include ' We reward your HelpfulComments.com' logo in advertising and newsletters
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add ' We reward your HelpfulComments.com' logo to existing customer feedback forms
3. Word of mouth : When comments are received, be sure to read
and respond to them and include in your response, ' Thanks for sharing your
thoughts with us.Please let your friends and family know that we'd love to hear
from them too.'
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